๐ ๐ฎ๐ถ๐ป๐๐๐ฟ๐ฒ๐ฒ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ - a series of webinars that call on international and local Mainstreet Gurus to bring you the most up to date information from their patch.
Confirmed speakers in the series;
- Matt Wagner - Main Street America: 2024 Small Business & District Predictions
- Rania Fayad - Governance and Mainstreets - Yellow Round Table
- Bjorn Bergman - The Streets of Sweden - CEO Swedish Association of Towns and Cities
- Robert Bria - Local perspective on one of Adelaide's Premier Mainstreets
- Danielle Hobbs - Mildura City Heart
Mainstreet Masters Webinars
In this webinar, we are talking with a very experienced CBD Manager DANIELLE HOBBS from MILDURA CITY HEART. Danielle was rated highly as a speaker at the 2023 Mainstreet SA Summit at Prospect and we wanted to follow up with her about the very successful program operating in the Mildura CBD. Danielle talks about her role as CBD Manager and how she manages the diverse range of tasks and activities that make up her day.
Danielle talks about the importance of a Council that supports the small business sector as it faces many challenges post covid. In addition to the CBD businesses there is an out of town shopping centre and many bulky goods outlets nearby.
Mildura City Heart provides a range of marketing and event services to help small businesses in the CBD. The โShow and Shineโ Event on the Easter weekend attracts nearly 20,000 people into Langtree Mall and surrounding streets giving the businesses excellent exposure to potential customers. The highly successful Gift Card managed by City Heart captures nearly $500,000 for CBD businesses.
The Governance Model is highly rated because of the professional Strategic Plan, Business Plan and Marketing Plans that are developed in consultation with businesses and the complementary Welcome Packs for new businesses along with many other benefits.
Robert Bria is the Mayor of the City of Norwood Payneham and St Peters Council and has been re-elected five times. In 2015, Robert received a Commendation for Economic Development Leadership (Elected Members Category).
During this webinar, Robert talks about his passion for The Parade at Norwood and Councilโs close links with local businesses. Robert tells us about the current work being done by the Precinct Committee and how The Parade is performing at the moment and how the businesses came through Covid. The Precinct Committee partnership has worked hard to present a top-quality consumer website and deliver other marketing and event activities.
Bjorn Bergman is the Chief Executive Officer at the Swedish Association of Towns & Cities (Svenska Stadskarnor) based in Malmo, Sweden. The Association has an extensive membership base that includes 130 municipalities (Councils), companies, businesses and property owners and recently celebrated 30 years of operation.
In this short webinar, Bjorn talks about the importance of partnerships between the private and public sectors to create sustainable city centres, places and main streets. Bjorn explains how important collaboration, consensus and cooperation based on a holistic perspective is to face challenges and create opportunities.
Bjorn explains that when city managers are trained, they gain a broad perspective on the motivations driving each stakeholder. He also talks about the Certification Mark that measures the quality of services delivered to achieve successful outcomes.
Rania Fayad is an award-winning innovator and a business, marketing, business permit, and main street specialist with over 18+ years of experience in the public and private sectors. She founded Melbourne-based business consultancy, Yellow Round Table, in April 2022 and offers virtual consulting nationally.
Rania has a penchant for analysing data and legislation whilst communicating clearly and engagingly, has seen her support thousands of businesses and Business Associations through a range of marketing, business, events, mentoring and regulatory initiatives.
During this short webinar, Rania talks about the importance of good governance for mainstreets including transparency. As an experienced professional Rania advises about the suitability of an incorporated association in some cases. Rania also answers the question "Is your Board meant to be Strategic or Action orientated?"
Matt Wagner, Mainstreet America
The Mainstreet Masters series started with Matt Wagner, Chief Program Officer of Mainstreet America on ๐๐ฒ๐ฏ๐ฟ๐๐ฎ๐ฟ๐ ๐ฎ๐ฎ 2024.
Matt is responsible for driving the organization's field service initiatives including the development and delivery of technical services for Main Street America and Urban Main programs, directing the Centerโs research agenda, as well as the recently launched New Business Development work to focus on national partnerships, brand leveraging and new business growth areas.