Mainstreet Forum May 2025 Mount Barker
SPEAKER AND PROGRAM INFORMATION
Activate Your Place: The importance of place branding and activation for vibrant mainstreets
Tuesday 6 May 2025 9:30 AM - 4:30 PM
Auchendarroch House (Robert Charles Room)
17 Adelaide Road, Mount Barker SA 5251
Join us for this unmissable forum focused on building and activating your mainstreet’s brand to create a thriving, vibrant community hub. Focusing on brand identity and activation strategies, we’ll explore how to leverage your place’s unique character to attract visitors, support local businesses, and foster strong community engagement.
From pop-up shops to community-driven events, we'll delve into effective strategies for promoting and activating your place brand to ensure your mainstreet is a dynamic destination for both locals and visitors.
Through interactive presentations, a walking tour of Mount Barker’s mainstreet, and a hands-on workshop, this event will equip you with the tools and insights to bring your place brand to life and create a lasting impact in your community.
Who Should Attend?
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Local government & policy makers
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Mainstreet business owners & entrepreneurs
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Placemakers & community leaders
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Branding, marketing & event organisers
Mainstreet SA members - check your email for your members discount code!
Members $195
Non Members $255
PROGRAM OVERVIEW
|
Session 1 |
Deep dive into new brands - South Australian Tourism Commission - I'm Kimba - Kimba District Council and SGK |
|---|---|
| Session 2 |
Activations, Pop Ups, Retail mix and landlord perspectives - Presentations and panel session |
| Session 3 | Mt Barker mainstreet/CBD walking tour |
| Session 4 |
Workshop session - Branding |
Ticket includes Morning tea, lunch and networking drinks
Less of the More: Building a Place Brand That Cuts Through the Noise
Proudly supported by;
Marianthi Livaditis
Director, Marketing & Creative Services, South Australian Tourism Commission
In an increasingly crowded tourism landscape, South Australia has set out to do something different. This session explores the three-year journey of developing a place-led tourism brand that resonates beyond marketing: one that reflects local identity, inspires community pride, and fosters genuine cultural connection. From navigating stakeholder complexity to embracing “Less of the More, More of the Good,”- this is a story of branding with purpose, grounded in place and built to last.
About Marianthi
Marianthi leads brand and marketing strategy and in-house creative services for the South Australian Tourism Commission, driving the implementation of a bold new rebrand – ensuring South Australia is not just seen, but felt. With an Honours degree in Anthropology and a Master’s in Business Marketing from the Ehrenberg-Bass Institute, she combines marketing science with a deep love for South Australia as a place, a culture, and a brand. For Marianthi, South Australia isn’t just home – it’s one of the country’s best destinations, and she’s dedicated to ensuring it no longer stays hidden but claims the spotlight it deserves.
